TikTok is introducing a fresh option that enables them to reduce the amount of AI-created media appearing in their feeds. This initiative comes as the company revealed that it now features more than 1 thousand million AI videos.
Pilot Phase and Launch
The update is being tested over the following weeks before a widespread rollout. This development coincides with a increase in AI content, driven by recent AI video creators.
The Broader AI Trend
Recent reports that approximately one in 10 of the most rapidly expanding channels on another major platform primarily display AI-generated videos. A considerable share of this material is considered low-quality AI content, a label for poor-quality, bulk-generated content that is often absurd or surreal.
Our research shows that a lot of users enjoy content produced via AI tools, including computer-generated images to educational videos, and we want to give people the option to adjust the amount of that, based on their own choices,” said a platform representative.
AI on the Platform
The platform announced that there are presently over a billion videos on its service tagged as made with AI. In total, more than 100 m media items are uploaded to the service every day, making AI-generated material a minor part of its overall inventory.
User Control Features
Viewers will be capable of limit or boost the level of artificial media they view by using the “manage topic” option in the application and choosing the AI content topic. Further subjects that are already be modified under the filter include news, style, beauty, and movement.
Content Labeling and Policies
TikTok’s rules require content makers to label lifelike AI-generated content, and it bans malicious fake videos of well-known individuals or crisis events. Any realistic artificial content that is unmarked can be taken down under its community policies.
Furthermore, the app will from now on apply an artificially created label to content produced via its proprietary AI systems, or identified by an collaborative effort for spotting artificial media. This step is designed to stop users from attempting to circumvent the tagging system.
Educational Initiatives
The platform is furthermore launching a two million dollar awareness program for experts and groups to create learning resources about ethical AI use. This program will benefit non-profit groups focused on educating coding and technology.
Content Safety Approach
The video-sharing app has supported its moderation strategy, amid controversy over plans to cut jobs for hundreds of safety staff in the United Kingdom. It is planning to eliminate 439 jobs in its trust and safety division in the UK capital, with labor groups and digital protection specialists raising concerns that staff are being displaced by AI moderation.
A company official explained that staff-based oversight would still have a role, but AI can shield workers by removing the most distressing content prior to it is viewed by humans. TikTok stated a significant reduction in explicit and harmful content handled by content reviewers over the last 12 months due to reliance on its machine learning processes.
We believe it is crucial to integrate people and machines to ensure user safety,” the official commented. “We’ll have people as part of that process, but we also think it’s extremely critical to limit contact with dangerous material as swiftly, which is why a extensive automated help is proving valuable process content quickly.”
